Category Insight Analyst

Early-career Category Insight Analyst role at Pilgrim’s Europe focused on analysing consumer and shopper data, producing insights for marketing and product development, and supporting business decisions in a fast-paced FMCG environment.

About the Role

Are you curious about why consumers buy what they buy? Do you enjoy working with data and turning numbers into meaningful stories?

We’re looking for an early‑career Category Insight Analyst to join our central Insights team at Pilgrim’s Europe.

This is an excellent opportunity to start or develop a career in consumer insight, category analysis and commercial decision‑making within a fast‑moving food business.

You’ll work closely with Category, Customer Marketing and Innovation teams, helping them understand shoppers, consumers and markets — and supporting the development of new products from early concept through to launch.

At Pilgrim’s Europe, we believe there is real value in bringing teams together. Being office‑based enables closer collaboration, faster decision‑making and stronger relationships, and provides day‑to‑day learning, feedback and development opportunities that are especially valuable for graduates and those early in their careers.

What You’ll Be Doing

• Analyse shopper and consumer data to understand behaviour, trends and opportunities

• Use industry‑leading insight tools such as Worldpanel, Circana, Nectar 360, Dunnhumby, Toluna and Mintel to support decision‑making (Full training will be provided on all platforms.)

• Conduct desk research and support primary research, including online surveys and innovative methodologies

• Work with the wider Insights team to turn analysis into clear, compelling stories

• Provide insights that support existing products and new product development (NPD)

• Help shape the Innovation Pipeline through insight‑led thinking

• Attend internal and customer meetings to share insights when required

• Spend time in‑store to understand how products perform in real retail environments

• Contribute to regular reports on market performance, food trends, category dynamics and consumer behaviour

• Support ad‑hoc insight requests from Marketing, Commercial and Innovation teams

• Develop specialisms in specific categories or insight areas over time

• Become confident using Pilgrim’s Europe insight platforms and tools

• Act as a go‑to contact for insight requests within the business

• Support supplier relationships and assist with data management tasks

What Success Looks Like

• Delivering insight projects accurately and on time

• Producing clear, engaging reports and presentations

• Building strong relationships with internal stakeholders

• Demonstrating curiosity, learning and continuous improvement

What We’re Looking For

Essential

• A genuine interest in consumer behaviour, insight or marketing

• Strong numerical and analytical skills

• Confidence working with data and drawing conclusions from it

• Good presentation and storytelling skills

• Strong organisation and attention to detail

• A proactive, curious and positive mindset

• Excellent MS Office skills, especially Excel and PowerPoint

• Full clean driving licence and willingness to travel occasionally

Desirable (but not essential)

• A degree in a relevant subject (e.g. Marketing, Business, Data, Social Sciences) or equivalent experience

• Previous placement, internship or early‑career experience in insight, marketing or commercial roles

• Exposure to market or consumer data tools (training will be provided)

Why Join Pilgrim’s Europe?

This is a fantastic opportunity to build a career in insight within a supportive, collaborative team where your work will have real commercial impact.

We offer:

• A clear early‑career development opportunity with structured learning

• Full training across industry‑leading insight platforms

• Exposure to Customer, Category, Marketing and Innovation teams

• A professional, office‑based environment with strong team collaboration

• A values‑led culture focused on ownership, curiosity and practical impact

• Competitive salary and benefits

Ready to Start Your Insight Career?

If you’re analytical, curious and excited about learning how insight shapes real business decisions, we’d love to hear from you.

Apply now and take the first step in your insight career with Pilgrim’s Europe.

The company

Pilgrim’s Europe produces some of the best-known and most iconic brands in the UK and Ireland, including Fridge Raiders, Rollover, Denny, Richmond, Oakhouse and Moy Park, alongside a diverse range of industry leading own-label products in categories including fresh pork, lamb and chicken, working with all the major retailers and food service outlets.

Our portfolio extends to authentic chilled and frozen ready meals, snacking ranges, added value and food service products.

Across Pilgrim’s Europe we combine 20,000 of the best people in the industry, united by a shared set of core values and a passion for producing the highest quality, most delicious and innovative food, which is enjoyed by millions of people in the UK, Ireland and Europe every day. Our Pilgrim’s Europe team are based in our Pilgrim’s UK, Moy Park, Pilgrim’s Food Masters and Pilgrim’s Shared Services businesses.