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This entry-level regional market analysis and campaign execution scheme focuses on tracking key performance indicators, analyzing consumer behavior trends, and measuring digital marketing campaign return on investment (ROI).
Job Summary
This role is responsible for assisting in market research and supporting development of market plans for the assigned market. The role collects data to evaluate campaign performance and prepares performance reports while ensuring compliance with local laws. Additionally, the role coordinates execution of plans as per milestones, supports customer experience design, content adaptation, and priority project management.
Responsibilities
• Assists in conducting market research to understand local consumer behavior, preferences, and trends.
• Assists marketing managers in the development of market plans and initiatives tailored to the assigned market.
• Supports collection and analyzes of marketing data to evaluate the performance of campaigns in the target market.
• Reads and learns about country/market marketing regulations and ensures that all marketing activities adhere to legal and regulatory requirements.
• Assists in preparation of regular reports on marketing performance metrics, including ROI, conversion rates, and campaign effectiveness.
• Coordinates execution of marketing plan deliverables and milestones across markets.
• Supports design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Works with cross functional teams to assist with execution of specific touchpoints and activations in marketing plans.
• Supports the translation and adaptation of marketing content to market/country’s language, culture to ensure it resonates with the local audience.
• Supports priority projects with direction, maintains relationships with internal stakeholders and shares information via standardized reports.
Education & Experience Recommended
• Four-year Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 0-2 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts own work and acts as a team member by providing information, analysis, and recommendations in support of team efforts.
Complexity
• Learns to apply basic theories and concepts to work tasks.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
How to apply
Apply directly through the company website. Clicking the link below will open the application page in a new window.
Location: Palo Alto, CA, USA
Industry: Digital & Technology
HP HP is about innovation, it’s who we are and what we have been doing since 1939, and we keep reinventing ourselves. Together we challenge convention, pushing each other to engineer experiences that amaze. HP Labs Bristol is our global centre for research in cyber security, located in the vibrant Bristol city centre in the UK. Our industrial research lab is uniquely positioned at the intersection of academic and business-focused research innovation, giving interns the opportunity to contribute innovation that may eventually impact leading products used by millions of people across the globe. You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big picture progress, keen to learn and grow, and dedicated to making a meaningful difference. With over 25 years of research in computer and systems security, the HP Security Lab innovates in HP products and solutions, collaborates with academia, and creates and leads industry standards. We are uniquely positioned as an industrial research Lab at the intersection of academic and business-focused research innovation, partnering across the industry for greater impact, and understanding customers’ real world problems. Our History HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
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