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This entry-level commercial B2B marketing and channel development scheme focuses on demand generation and event management, training early-career professionals to execute mid-market campaigns, coordinate partner toolkits, and analyze performance metrics across the UK&I tech ecosystem.
Overview
This role supports the execution of SMB and Mid-Market marketing initiatives across UK&I, helping drive awareness, demand generation, partner engagement, and customer growth through collaboration with sales teams, distributors, resellers, agencies, and strategic channel partners.
The successful candidate will gain exposure to integrated marketing, partner ecosystems, demand generation, event management, campaign analytics, and go-to-market execution across SMB and Mid-Market customer segments within a fast-paced technology environment.
Responsibilities
• Supports execution of SMB and Mid-Market marketing campaigns across UK&I, including partner-led campaigns, digital activations, webinars, customer events, and lead generation programs.
• Plays a key role in supporting the planning and execution of events across UK&I, including partner events, customer activations, trade shows, webinars, hospitality programs, and sales engagement activities.
• Coordinates event logistics, stakeholder communications, attendee management, agency collaboration, venue coordination, and post-event follow-up activities.
• Assists with Channel marketing initiatives including partner toolkits, co-marketing campaigns, MDF-funded activities, enablement programs, and share-of-voice activations.
• Supports collaboration with distributors, resellers, and channel partners to help drive campaign execution and partner engagement across the UK&I ecosystem.
• Assists with market and competitor research to identify SMB and Mid-Market trends, customer needs, partner opportunities, and growth areas.
• Supports demand generation activities including lead tracking, campaign follow-up processes, and reporting on marketing performance, engagement, and pipeline contribution.
• Helps analyse campaign and event performance metrics including ROI, conversion rates, marketing sourced opportunities, and partner impact.
• Supports creation, localisation, and adaptation of marketing content to ensure relevance for SMB, Mid-Market, and partner audiences.
• Collaborates with cross-functional teams including sales, category, retail, digital, operations, and partner account teams to support integrated marketing execution.
• Works closely with the SMB and Mid-Market Marketing Leads to support business priorities, campaign delivery, and commercial growth objectives.
• Maintains regular reporting and project tracking updates for stakeholders and leadership teams.
• Learns and applies marketing compliance, data privacy, and local regulatory requirements across all activities.
Education & Experience Recommended
• Bachelor’s degree in Marketing, Business, Communications, or related discipline, or equivalent experience.
• Typically 2 years of experience in marketing, channel marketing, partner marketing, demand generation, events, digital marketing, or related fields.
• Internship, placement year, university project, or event management experience within technology, retail, B2B, or commercial marketing environments is advantageous.
Preferred Skills
• Strong interest in Channel, partner ecosystems, SMB and Mid-Market customer marketing.
• Interest in event planning, customer engagement, and campaign execution.
• Strong communication and collaboration skills.
• Analytical mindset with attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with digital marketing and social media platforms.
• Confidence working with data, reporting, and marketing performance metrics.
• Strong organisational and presentation skills.
• Eagerness to learn and develop within a commercial marketing environment.
Impact & Scope
• Supports delivery of SMB and Mid-Market marketing priorities across UK&I through campaign execution, event management, reporting, coordination, and stakeholder collaboration.
• Contributes to partner engagement, demand generation, pipeline growth, and awareness-building activities that support commercial business objectives.
Complexity
• Applies foundational marketing knowledge and develops practical experience through guided execution, collaboration, and project support across multiple marketing disciplines.
How to apply
Apply directly through the company website. Clicking the link below will open the application page in a new window.
Location: Palo Alto, CA, USA
Industry: Digital & Technology
HP HP is about innovation, it’s who we are and what we have been doing since 1939, and we keep reinventing ourselves. Together we challenge convention, pushing each other to engineer experiences that amaze. HP Labs Bristol is our global centre for research in cyber security, located in the vibrant Bristol city centre in the UK. Our industrial research lab is uniquely positioned at the intersection of academic and business-focused research innovation, giving interns the opportunity to contribute innovation that may eventually impact leading products used by millions of people across the globe. You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big picture progress, keen to learn and grow, and dedicated to making a meaningful difference. With over 25 years of research in computer and systems security, the HP Security Lab innovates in HP products and solutions, collaborates with academia, and creates and leads industry standards. We are uniquely positioned as an industrial research Lab at the intersection of academic and business-focused research innovation, partnering across the industry for greater impact, and understanding customers’ real world problems. Our History HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
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