Digital Media Executive

A graduate-level paid media role in a marketing agency focused on running, analysing, and optimising digital ad campaigns (Google + social media) for clients.

Why media talent join Adgen

We’re Adgen! A specialist media agency dedicated to helping education providers reach and engage the people who matter most. We take the time to understand each client’s unique challenges and aspirations, delivering tailored, performance‑driven campaigns that achieve measurable results.

Adgen is part of the Audience Collective, a group of specialist agencies connected by a shared belief that different perspectives create better outcomes. This gives our people access to deep expertise, cross‑agency collaboration and a big‑picture view of how media, creativity and performance work together.

Through the Audience Collective, our clients access a full ecosystem of expertise to move faster, think smarter, and grow beyond expectations.

The Role

This role is designed for a growing digital marketer with a strong interest in paid media, performance marketing and multi‑channel campaign delivery.

As Digital Media Executive, you’ll support the planning, execution and optimisation of digital campaigns across paid search, paid social and programmatic channels. You’ll work closely with Digital Managers and the wider client team to ensure campaigns are delivered accurately, optimised intelligently, and reported clearly against client objectives.

This role is suitable for graduates or early‑career professionals (0–2 years’ experience) looking to build hands‑on experience in paid media within a supportive agency environment.

Plan accurately. Optimise intelligently. Learn fast.

What good looks like

Someone who:

• Delivers digital campaigns accurately, on time and in line with agreed plans, budgets and channel best practice

• Actively monitors performance, identifying issues early and supporting ongoing optimisation

• Produces clear, accurate reporting and contributes meaningful insight beyond surface‑level metrics

• Demonstrates a growing understanding of how media performance links to client objectives and outcomes

• Communicates clearly and professionally with managers and the wider client team

• Takes ownership of learning and development, building platform expertise and certification proactively

Key Responsibilities & Objectives

Campaign Planning & Delivery

• Support Digital Managers and the client team in delivering media plans aligned to client objectives and budget parameters

• Build and execute campaigns using channel best practice across paid search, paid social and other digital channels

• Apply learnings from previous campaigns, benchmarks and audience insights to support forecasting and planning

• Ensure campaigns are accurately set up, delivered on time, and aligned to brief

Objective: Campaigns are delivered accurately on time and to plan, with clear alignment to client goals, budgets and channel best practice, with strong attention to quality control and risk mitigation.

Performance Monitoring & Optimisation Support

• Monitor campaign performance and spend against agreed KPIs and budgets

• Support ongoing optimisation activity in line with best‑practice frameworks

• Identify early signals of underperformance and escalate appropriately

• Contribute performance insights and observations to inform channel recommendations

Objective: Campaign performance is actively monitored and improved through timely, informed optimisation, making effective use of platform automation and AI-assisted features under guidance.

Reporting & Insight Contribution

• Contribute to end‑of‑campaign reports and quarterly reviews using the What / So what / Now what framework

• Present clear channel performance results (What)

• Support analysis of what influenced results and why (So what)

• Contribute actionable insights and learning that inform future activity (Now what)

• With support, help present campaign results and recommendations confidently

Objective: Reporting is clear, accurate and insight‑led, supporting better future decision‑making.

Commercial Awareness & Team Support

• Maintain awareness of client objectives and performance targets

• Keep Digital Managers and Account Leads informed of campaign changes or issues

• Develop an understanding of how campaign performance links to client value and agency commercial outcomes, with guidance from Digital Managers and Account Leads

• Support the evolution of the agency’s paid media offering through shared learning and innovation

Objective: The role contributes to commercially sound delivery and a positive, well-managed client experience through clear communication, proactive issue-flagging and reliable execution.

Operational Excellence & Ways of Working

• Maintain accurate and up‑to‑date timesheets

• Ensure a high level of accuracy across campaign setup, optimisation and reporting

• Regularly review ad accounts, analytics and tracking setups, highlighting improvement opportunities

• Proactively contribute to team meetings, learning sessions and knowledge‑sharing

• Begin developing a platform or channel specialism over time, as confidence and experience grow, sharing learning and updates with the team

Objective: Work is delivered efficiently, accurately and consistently, in line with agency standards and ways of working, supporting scalable and reliable campaign delivery.

Learning, Development & Platform Capability

• Build strong foundational knowledge of paid media theory and platform mechanics

• Attend media owner sessions and internal training to develop channel expertise

• Maintain relevant platform certifications, including:

• Google Ads Search

• Additional Google, Meta or programmatic certification (e.g. Meta Blueprint, StackAdapt Academy)

• Actively apply learning to live campaigns under manager guidance.

Objective: Continuous development of technical capability, confidence and AI literacy across platforms, with learning actively applied to live campaigns and reflected in improving delivery quality.

About You

• 1–2 years’ experience in digital marketing, paid media or performance advertising, or a strong early‑career graduate profile

• Strong interest in paid search, paid social and data‑driven marketing

• Analytical and detail‑oriented, comfortable working with performance metrics

• Confident written and verbal communicator with a collaborative mindset

• Proactive, curious and eager to learn

• Motivated to build a long‑term career in digital and performance marketing

• Degree in Marketing, Business or a related field (preferred, not essential)

What We Offer

• Hybrid working (Leamington Spa office Tuesday–Thursday)

• 25 days’ holiday + 3 celebration days

• 37.5‑hour working week

• Pension, life insurance and income protection

• EAP and 24/7 virtual GP access

Your first 12 months at Adgen

Months 0–3: Foundations & confidence
- Learn Adgen and Audience Collective ways of working
- Build campaigns under supervision across paid search and paid social
- Achieve Google Ads Search certification
- Develop accuracy, quality control and reporting fundamentals

Months 4–6: Ownership & optimisation
- Own defined campaign elements with reduced supervision
- Begin contributing optimisation recommendations and testing ideas
- Use platform automation and AI-assisted features with confidence
- Contribute insight to client reporting using the What / So what / Now what framework

Months 7–12: Progression readiness
- Take ownership of smaller accounts or campaign streams
- Demonstrate confident optimisation and budget management
- Show clear understanding of how performance drives client outcomes
- Begin building a channel or platform specialism

Progression & capability growth:

Objective: The role demonstrates consistent progression in capability, confidence and ownership over time, building readiness for increased responsibility and future progression within the performance team.

Key activities may include:

• Taking increasing ownership of campaign delivery tasks and smaller workstreams over time

• Demonstrating improving confidence and judgement in optimisation, reporting and issue‑flagging

• Applying learning from training, certification and feedback to live campaigns

• Using platform automation and AI‑assisted features more effectively and appropriately as experience grows

• Proactively identifying opportunities to improve delivery quality, efficiency or insight within role scope

• Building readiness for additional responsibility through consistent, reliable performance