A graduate-level paid media role in a marketing agency focused on running, analysing, and optimising digital ad campaigns (Google + social media) for clients.Why media talent join AdgenWe’re Adgen! A specialist media agency dedicated to helping education providers reach and engage the people who matter most. We take the time to understand each client’s unique challenges and aspirations, delivering tailored, performance‑driven campaigns that achieve measurable results.Adgen is part of the Audience Collective, a group of specialist agencies connected by a shared belief that different perspectives create better outcomes. This gives our people access to deep expertise, cross‑agency collaboration and a big‑picture view of how media, creativity and performance work together.Through the Audience Collective, our clients access a full ecosystem of expertise to move faster, think smarter, and grow beyond expectations.The RoleThis role is designed for a growing digital marketer with a strong interest in paid media, performance marketing and multi‑channel campaign delivery.As Digital Media Executive, you’ll support the planning, execution and optimisation of digital campaigns across paid search, paid social and programmatic channels. You’ll work closely with Digital Managers and the wider client team to ensure campaigns are delivered accurately, optimised intelligently, and reported clearly against client objectives.This role is suitable for graduates or early‑career professionals (0–2 years’ experience) looking to build hands‑on experience in paid media within a supportive agency environment.Plan accurately. Optimise intelligently. Learn fast.What good looks likeSomeone who:Delivers digital campaigns accurately, on time and in line with agreed plans, budgets and channel best practiceActively monitors performance, identifying issues early and supporting ongoing optimisationProduces clear, accurate reporting and contributes meaningful insight beyond surface‑level metricsDemonstrates a growing understanding of how media performance links to client objectives and outcomesCommunicates clearly and professionally with managers and the wider client teamTakes ownership of learning and development, building platform expertise and certification proactivelyKey Responsibilities & ObjectivesCampaign Planning & DeliverySupport Digital Managers and the client team in delivering media plans aligned to client objectives and budget parametersBuild and execute campaigns using channel best practice across paid search, paid social and other digital channelsApply learnings from previous campaigns, benchmarks and audience insights to support forecasting and planningEnsure campaigns are accurately set up, delivered on time, and aligned to briefObjective: Campaigns are delivered accurately on time and to plan, with clear alignment to client goals, budgets and channel best practice, with strong attention to quality control and risk mitigation.Performance Monitoring & Optimisation SupportMonitor campaign performance and spend against agreed KPIs and budgetsSupport ongoing optimisation activity in line with best‑practice frameworksIdentify early signals of underperformance and escalate appropriatelyContribute performance insights and observations to inform channel recommendationsObjective: Campaign performance is actively monitored and improved through timely, informed optimisation, making effective use of platform automation and AI-assisted features under guidance.Reporting & Insight ContributionContribute to end‑of‑campaign reports and quarterly reviews using the What / So what / Now what frameworkPresent clear channel performance results (What)Support analysis of what influenced results and why (So what)Contribute actionable insights and learning that inform future activity (Now what)With support, help present campaign results and recommendations confidentlyObjective: Reporting is clear, accurate and insight‑led, supporting better future decision‑making.Commercial Awareness & Team SupportMaintain awareness of client objectives and performance targetsKeep Digital Managers and Account Leads informed of campaign changes or issuesDevelop an understanding of how campaign performance links to client value and agency commercial outcomes, with guidance from Digital Managers and Account LeadsSupport the evolution of the agency’s paid media offering through shared learning and innovationObjective: The role contributes to commercially sound delivery and a positive, well-managed client experience through clear communication, proactive issue-flagging and reliable execution.Operational Excellence & Ways of WorkingMaintain accurate and up‑to‑date timesheetsEnsure a high level of accuracy across campaign setup, optimisation and reportingRegularly review ad accounts, analytics and tracking setups, highlighting improvement opportunitiesProactively contribute to team meetings, learning sessions and knowledge‑sharingBegin developing a platform or channel specialism over time, as confidence and experience grow, sharing learning and updates with the teamObjective: Work is delivered efficiently, accurately and consistently, in line with agency standards and ways of working, supporting scalable and reliable campaign delivery.Learning, Development & Platform CapabilityBuild strong foundational knowledge of paid media theory and platform mechanicsAttend media owner sessions and internal training to develop channel expertiseMaintain relevant platform certifications, including:Google Ads SearchAdditional Google, Meta or programmatic certification (e.g. Meta Blueprint, StackAdapt Academy)Actively apply learning to live campaigns under manager guidance.Objective: Continuous development of technical capability, confidence and AI literacy across platforms, with learning actively applied to live campaigns and reflected in improving delivery quality.About You1–2 years’ experience in digital marketing, paid media or performance advertising, or a strong early‑career graduate profileStrong interest in paid search, paid social and data‑driven marketingAnalytical and detail‑oriented, comfortable working with performance metricsConfident written and verbal communicator with a collaborative mindsetProactive, curious and eager to learnMotivated to build a long‑term career in digital and performance marketingDegree in Marketing, Business or a related field (preferred, not essential)What We OfferHybrid working (Leamington Spa office Tuesday–Thursday)25 days’ holiday + 3 celebration days37.5‑hour working weekPension, life insurance and income protectionEAP and 24/7 virtual GP accessYour first 12 months at AdgenMonths 0–3: Foundations & confidence- Learn Adgen and Audience Collective ways of working- Build campaigns under supervision across paid search and paid social- Achieve Google Ads Search certification- Develop accuracy, quality control and reporting fundamentalsMonths 4–6: Ownership & optimisation- Own defined campaign elements with reduced supervision- Begin contributing optimisation recommendations and testing ideas- Use platform automation and AI-assisted features with confidence- Contribute insight to client reporting using the What / So what / Now what frameworkMonths 7–12: Progression readiness- Take ownership of smaller accounts or campaign streams- Demonstrate confident optimisation and budget management- Show clear understanding of how performance drives client outcomes- Begin building a channel or platform specialismProgression & capability growth:Objective: The role demonstrates consistent progression in capability, confidence and ownership over time, building readiness for increased responsibility and future progression within the performance team.Key activities may include:Taking increasing ownership of campaign delivery tasks and smaller workstreams over timeDemonstrating improving confidence and judgement in optimisation, reporting and issue‑flaggingApplying learning from training, certification and feedback to live campaignsUsing platform automation and AI‑assisted features more effectively and appropriately as experience growsProactively identifying opportunities to improve delivery quality, efficiency or insight within role scopeBuilding readiness for additional responsibility through consistent, reliable performance
Posted 11 days ago
