Puig

This two-year entry-level luxury brand amplification and multi-channel audience engagement scheme focuses on digital storytelling and creator partnerships, training culturally fluent graduates to engineer trend-led TikTok content, coordinate VIP editorial shoots, and curate community interactions across Penhaligon's global fragrance portfolio.The OpportunityWe’re looking for a Social Media Graduate with a strong TikTok-first mindset to support the growth and evolution of Penhaligon’s global social media presence.We are looking for someone who is deeply connected to the cultural zeitgeist- someone who closely follows fashion, art, culture, entertainment and internet trends, and understands how these worlds intersect with social media. This role will support not only TikTok activity, but also wider social, PR and talent-led initiatives.You’ll work closely with the team to help develop ideas, create content, support shoots, manage posting and engage communities, while contributing cultural insight on where the brand could grow next.This is a two year fixed- term contract.What you'll get to doTikTok & Social Media SupportSupport the day-to-day management of Penhaligon’s TikTok accountBring forward ideas rooted in TikTok culture, trends, sounds and formats, adapted appropriately for a luxury brandSupport content planning and publishing across TikTok and other Penhaligon’s social platformsContent CreationCreate and edit TikTok-first content (filming, basic editing and captions)Support reactive, trend-led content when relevantSupport the management of our TikTok content freelancer, helping to feed ideas, share briefs, review content and ensure outputs align with brand tone, platform best practice and trendsEditorial Shoots & Talent Support (Non-TikTok Specific)Assist on editorial shoots involving VIP and talent, supporting teams on setSupport the publishing of talent partnership content across Penhaligon’s social channels, liaising with internal teams on copy, approvals, timings and adaptationsCreator CastingsAssist the team in reviewing talent lists from markets for advocacy, organic seeding and paid partnership opportunitiesCommunity & CultureManage and monitor social comments (with a focus on TikTok)Engage with the community in a timely, on-brand and culturally fluent wayShare insights on audience sentiment, emerging trends and cultural momentsCultural & Trend AwarenessStay closely connected to the zeitgeist, particularly across TikTok, fashion, art, culture, film, music and internet trendsRegularly share inspiration, references and cultural insights with the teamContribute ideas on how Penhaligon’s can evolve its voice, content and presence in culturally relevant waysWe'd love to meet you if you havePrevious experience in social media, ideally within the beauty, fragrance or luxury industryStrong understanding of TikTok platform, culture, trends and formatsPrevious content creation and editing experienceStrong collaboration skills, working cross-functionally and supporting external partnersDeep interest in fashion, art, music and emerging trendsHighly organised, with strong prioritisation skillsComfortable dealing with complexity and ambiguityStrong attention to detail with sensitivity to luxuryResults-oriented and solutions-drivenPassionate about our brands and valuesWe welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. A few things you'll love about usAn entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits package

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