Dovehaven Care Homes

This entry-level graduate role supports Dovehaven’s digital marketing strategy by creating engaging multimedia content, managing social media channels, and executing recruitment and occupancy campaigns across the group's 23 care home locations.An exciting opportunity has become available for a graduate digital marketing executive to join the experienced and talented team at Dovehaven Care Homes.  Dovehaven are a family owned business based in Merseyside with a portfolio of 23 homes established over 40 years.  We are currently experiencing a period of growth and we would love a talented Marketing graduate to come and join us in our next big chapter! Job Role SummaryThe Graduate Digital Marketing Executive will support Dovehaven’s digital marketing strategy through high-quality content creation, social media management and campaign delivery across the group.This role is suited to an early-career marketing professional looking to build experience in a fast-paced, purpose-driven environment, with responsibility for supporting brand visibility, recruitment marketing and occupancy-focused campaigns.Responsibilities and Duties:Create, manage and schedule engaging digital content across social media platformsIndependently visit homes and events to capture high-quality photo and video contentWrite copy for blogs, newsletters, recruitment campaigns and digital communicationsSupport recruitment marketing and employer brand campaignsAssist with website updates, SEO and digital optimisation activityMonitor digital performance and produce basic analytics reportsSupport campaign planning, content calendars and marketing initiativesEnsure all content aligns with Dovehaven’s brand standards and valuesWork collaboratively with homes and operational teams across the groupEducation / QualificationsEssentialDegree in Marketing, Communications, Media, Journalism or similar subjectDesirableAdditional qualifications or certifications in digital marketing, content creation or social mediaRelevant placements, internships or freelance workExperience & SkillsEssentialStrong written communication and copywriting skillsConfident creating content across digital and social platformsAbility to work independently and manage workload effectivelyStrong organisational and time management skillsConfident communicating with stakeholders across the businessFull UK driving licence and willingness to travel between homesDesirableExperience using Canva, Adobe Creative Suite, CapCut or similar platformsBasic photography and video editing experienceUnderstanding of SEO, analytics and digital marketing performanceExperience managing social media accounts or campaigns

Posted today