Graduate Digital Marketing Executive

This entry-level graduate role supports Dovehaven’s digital marketing strategy by creating engaging multimedia content, managing social media channels, and executing recruitment and occupancy campaigns across the group's 23 care home locations.

An exciting opportunity has become available for a graduate digital marketing executive to join the experienced and talented team at Dovehaven Care Homes.  Dovehaven are a family owned business based in Merseyside with a portfolio of 23 homes established over 40 years.  We are currently experiencing a period of growth and we would love a talented Marketing graduate to come and join us in our next big chapter! 

Job Role Summary

The Graduate Digital Marketing Executive will support Dovehaven’s digital marketing strategy through high-quality content creation, social media management and campaign delivery across the group.

This role is suited to an early-career marketing professional looking to build experience in a fast-paced, purpose-driven environment, with responsibility for supporting brand visibility, recruitment marketing and occupancy-focused campaigns.

Responsibilities and Duties:

• Create, manage and schedule engaging digital content across social media platforms

• Independently visit homes and events to capture high-quality photo and video content

• Write copy for blogs, newsletters, recruitment campaigns and digital communications

• Support recruitment marketing and employer brand campaigns

• Assist with website updates, SEO and digital optimisation activity

• Monitor digital performance and produce basic analytics reports

• Support campaign planning, content calendars and marketing initiatives

• Ensure all content aligns with Dovehaven’s brand standards and values

• Work collaboratively with homes and operational teams across the group

Education / Qualifications

Essential

• Degree in Marketing, Communications, Media, Journalism or similar subject

Desirable

• Additional qualifications or certifications in digital marketing, content creation or social media

• Relevant placements, internships or freelance work

Experience & Skills

Essential

• Strong written communication and copywriting skills

• Confident creating content across digital and social platforms

• Ability to work independently and manage workload effectively

• Strong organisational and time management skills

• Confident communicating with stakeholders across the business

• Full UK driving licence and willingness to travel between homes

Desirable

• Experience using Canva, Adobe Creative Suite, CapCut or similar platforms

• Basic photography and video editing experience

• Understanding of SEO, analytics and digital marketing performance

• Experience managing social media accounts or campaigns