Retail Marketing Apprentice

Supports the marketing team by assisting with retail marketing campaigns, digital marketing, CRM, events, and customer engagement while completing a Retail Marketing apprenticeship.

We have an exciting opportunity for a Retail Marketing Apprentice to join the Marketing Department at Vertu Motors plc, based at our Head Office in Gateshead.

Throughout this apprenticeship, you will develop skills in campaign planning, digital marketing, CRM, data analysis, events, customer engagement and retail marketing strategy, supporting the delivery of marketing activity across one of the UK's leading automotive retail groups.

Reporting into the Retail Marketing team, you will work alongside experienced marketing professionals and gain exposure to a variety of channels, stakeholders and marketing disciplines. This role provides an excellent opportunity to gain hands-on experience in a fast-paced, commercially focused environment whilst building a strong foundation for a career in marketing.

By combining academic study with practical work experience, this apprenticeship offers the opportunity to develop your marketing knowledge whilst contributing to real business outcomes.

Key Responsibilities

• Support the planning and delivery of retail marketing campaigns across New Car and Motability programmes

• Assist in the execution of multi-channel marketing campaigns, including CRM, digital, social media and offline activity

• Help coordinate campaign assets, offers, creative materials and dealership information

• Support local dealership marketing activity and its alignment with national manufacturer campaigns

• Assist with the planning and delivery of experiential marketing events, including logistics and on-site support

• Work collaboratively with internal stakeholders, channel specialists and external agencies to support campaign delivery

• Assist with CRM activity, testing campaigns and learning best practice audience targeting techniques

• Gain exposure to digital marketing channels including paid media, website activity and social campaigns

• Support campaign tracking, performance monitoring and reporting

• Develop an understanding of marketing metrics, campaign effectiveness and return on investment

• Assist with budget tracking and campaign administration

• Ensure activity follows brand guidelines, GDPR requirements and advertising regulations

• Learn how AI and emerging technologies can support marketing planning, content creation and campaign delivery

• Stay up to date with industry developments, consumer trends and competitor activity

What You'll Learn

This apprenticeship combines formal learning with practical experience and provides exposure to many areas of modern retail marketing.

You will gain experience in:

• Marketing campaign planning and execution

• CRM and customer communications

• Digital marketing and social media

• Event marketing and experiential campaigns

• Marketing analytics and reporting

• Audience targeting and segmentation

• Budget awareness and campaign management

• Understanding marketing KPIs and return on investment

• Working with agencies, manufacturers and internal stakeholders

• The use of AI within a modern marketing environment

Essential Skills

We are looking for a motivated individual with a genuine interest in marketing and customer engagement.

The following skills would be desirable:

• Strong written and verbal communication skills

• Good organisational and planning abilities

• Excellent attention to detail

• Strong computer skills with a good understanding of Microsoft Word, Excel and PowerPoint

• Ability to manage multiple tasks and deadlines

• Commercial awareness and an interest in marketing trends

• A willingness to learn and develop new skills

Personal Qualities

• Enthusiastic and eager to learn

• Creative thinker

• Positive and proactive attitude

• Strong attention to detail

• Team player with excellent interpersonal skills

• Organised and dependable

• Customer-focused mindset

We are looking for individuals who share the values that make us who we are as an organisation. If you share our values, we will welcome your application:

Passion | Professionalism | Recognition | Commitment | Respect | Integrity | Opportunity

Qualifications Required

Applicants are required to have, or be predicted to obtain, GCSE Grade A*-C / 9-4 (or equivalent) in the following subjects:

• English

• Maths

• One other subject

Why Vertu?

As one of the UK's largest automotive retailers and a PLC business, Vertu Motors offers excellent career development opportunities, ongoing support and the chance to gain hands-on experience within a highly successful Marketing team.

This apprenticeship will provide broad exposure across multiple marketing disciplines and a strong foundation for a future career in retail marketing, digital marketing or customer engagement.

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service - plus bank holidays 

• Access to our online rewards platform giving you cash back and discounts for multiple retailers

• Preferential Service Rates

• Colleague Purchase Scheme

• Share Incentive Scheme

• Pension

• Enhanced Maternity & Paternity