Graduate Marketing & Communication Specialist

Support and optimise integrated marketing campaigns, content, customer targeting, and performance analysis to drive business growth and brand awareness.

Job Summary

The Graduate Marketing & Communications Specialist is responsible for supporting the ongoing marketing alignment between the company’s business segment with the needs, trends, and preferences of the assigned market.

Assists in developing and executing the activities that drive acquisition, growth, and retention for the UK. This role will help define and implement tactics aligned with the business, markets, and sales to drive business opportunities, awareness, demand, and sales enablement.

The position covers local support in the UK, in close alignment with the WEU-CEE region, ensuring the top-down coordination and implementation of global, regional, and local initiatives and campaigns, with a particular focus on the UK.

Job Description

• ■The position is part of the Regional Office Marketing & Communications WEU-CEE and is managed by the Regional Officer M&C.

• ■Support in the consulting, development, and implementation of integrated marketing campaigns and marketing measures (for the business streams and eventually other Cross Business), and may be part of global/regional or local campaigns while ensuring performance and/or effectiveness.

• ■Comprehensive definition of customer journeys, campaign objectives, media types, and design tools.

• ■Assist in project management for the realization and implementation of parallel campaigns and exchanges for the purpose of cross-selling.

• ■Continuous optimization of performance across all channels.

• ■Key support contact for the business stream.

• ■Operational support for the use of their effectiveness on the basis of the marketing budget.

• ■Development of ideas and mediation between internal clients and the creative team.

• ■Collaborate with key stakeholders and data analysts to segment and validate target groups and recommend channels to reach them.

• ■Management and coordination of the procurement and production of all integrated campaign materials.

• ■Create a content calendar/asset planning, manage content creation, and production across all channels as part of an integrated campaign.

• ■Conduct post-integrated campaign analysis (including KPI reports), understand stakeholder feedback, and share insights for future integrated campaigns.

• ■Development and implementation of measures to optimize campaigns.

What we expect of you?

• ■University degree or comparable professional qualification in marketing.

• ■2-3 years of experience using marketing tools and assisting in the management of integrated marketing & communications campaigns with the involvement of internal and/or external agencies.

• ■Demonstrated strong consulting skills and solid knowledge and experience in inbound and performance marketing and social media.

• ■Familiarity with SEM, SEO, GEO, AI tools, and social media mechanisms.

• ■Working knowledge in the creation of strategies for operational implementation, business performance, and planning processes, and the ability to effectively place future plans in the current context.

• ■A networker with the ability to work in a complex organization across multiple hierarchical levels and as part of a team, as well as ensuring that key stakeholders are involved on an ongoing basis.

• ■Distinct experience in the field of visualization of facts as well as the ability to think conceptually.

• ■Strong awareness of meeting targets and campaign deadlines.

• ■Excellent judgment and creative problem-solving skills.

• ■High degree of creativity, communication skills, and assertiveness.

• ■Strong planning and organizational skills with the ability to successfully multitask.

• ■Customer focus with the ability to persuade, engage, and build effective relationships with colleagues.

• ■Ability to work effectively with senior management.

• ■Independent and solution- and result-oriented way of working.

• ■Familiarity with budget allocations and BI and analysis tools.

• ■English language proficiency; other languages are an advantage.

• ■Knowledge of the TIC market is an advantage.

What we can offer you?

• ■Hybrid work model and flexible working hours

• ■Annual bonus subject to company and individual performance

• ■A package of benefits: private medical care, group life insurance, workplace pension scheme, employee discounts, Salary sacrifice options

• ■Well being Support

• ■Work in a friendly, diverse and high-qualified team with positive and cooperative working atmosphere

• ■Real development opportunities

• ■Direct communication and no formal dress code

• ■Employee referral program