Customer Insights Graduate

Analyse customer data and research to generate insights that inform product, marketing, and business strategy through Sage’s graduate customer insights programme.

Job Description

At Sage, innovation starts with our people. With over 13,000 colleagues across 40 locations worldwide, supporting over 2 million customers, we’re united by a shared purpose: to transform the way millions of businesses work.

As a global leader in AI, finance and HR software, we harness cutting-edge technology and forward-thinking ideas to simplify complexity and drive progress. At Sage, you’ll join a high achieving culture that values creativity, collaboration, and continuous learning. Together, we’re shaping the future of business software.

Start your career with Sage in the UK and make an impact from day one. Our ethos is simple: to help businesses thrive so they can support their communities and drive economic progress. At Sage, you’ll find a high performing environment where your ideas matter, your growth is encouraged, and your work will add value from day one. Start your journey with us and help shape the future of business across the UK and beyond.

Why join Sage as a graduate?
At Sage, we believe your career should start with opportunity, growth, and purpose. As a graduate, you’ll benefit from structured training and development programs designed to build your skills and confidence from day one. You’ll also have access to Sage Foundation, our global initiative that gives you five paid volunteer days each year to make a positive impact in your community.

You’ll join exceptional teams where you will have the chance to learn from experts, connect with peers, and grow a global professional network. At Sage, we’re committed to helping you shape your future, offering clear career pathways and opportunities to innovate and make a real difference.

What will you be involved in?
Our Graduate Customer Insights Programme is designed for graduates who are analytical, curious about people and behaviour, and passionate about using data to understand what customers really need. You’ll join Sage’s insights function, working alongside our Market & Competitor Intelligence team to gather, analyse and synthesise customer intelligence that supports strategic decision-making across Corporate Strategy, Product Strategy and Go-To-Market teams.

You’ll work with large and complex data sets, and directly on projects that influence executive and board-level decisions, helping Sage understand customer needs, behaviours and experiences in ways that strengthen our competitive position and accelerate growth.

Please note that this is a hybrid role requiring 3 days per week in the office.Key ResponsibilitiesDuring your time on the programme, you could be involved in:

• Analysing large customer data sets, including product usage, behavioural, survey and feedback data, to uncover trends, patterns and actionable insights
• Supporting the design and delivery of customer research, including surveys, interviews and customer panels
• Segmenting customers to understand different needs, behaviours and experiences across Sage’s markets
• Exploring innovative new ways to gather insights, including AI-powered analysis, social listening and emerging research techniques
• Translating insights into clear narratives and recommendations that inform product, marketing and customer experience decisions
• Building reports and dashboards that communicate customer insights clearly to senior stakeholders
• Collaborating with Market & Competitor Intelligence colleagues to combine customer, market and competitor perspectives into a complete picture

This programme is designed to give you meaningful, hands-on experience from day one, with the support and space to learn, ask questions and grow, helping you build the skills, confidence and experience needed for a long-term career in customer insights, research, analytics or strategy.

What we’re looking for
To be eligible for this role, you’ll need a degree (or equivalent qualification) in Business, Economics, Marketing, Data Analytics, Data Science, Statistics, Mathematics, Psychology, Computer Science or a related discipline.

• Strong analytical and research skills, with the confidence to work with large, complex data sets and draw meaningful conclusions from multiple information sources
• A curious mindset, genuinely interested in understanding customer behaviour and why people make the decisions they do
• An innovative approach, keen to explore new methods, tools and techniques for gathering and generating insights
• Excellent written and verbal communication skills, with the ability to turn complex data into clear, compelling stories
• A proactive, self-starting attitude and willingness to learn new tools, platforms and techniques
• Excellent interpersonal skills, able to work effectively with colleagues across different levels and functions
• Experience of using AI tools such as Copilot, Claude or ChatGPT, and an interest in continuous development of AI skills as the technology evolves
• Proficiency in Microsoft 365 applications, particularly Excel, PowerPoint and Teams
• Exposure to Power BI, Tableau, SQL, Python, R or other data analysis and visualisation tools would be advantageous
• Experience conducting research or data analysis projects during university would be advantageous

Benefits of working at Sage include
• 25 days holiday + bank holidays from day one
• Paid time to learn (5 learning days a year)
• Paid time to give back (5 volunteering days a year)
• Private healthcare, digital GP & wellbeing support
• Competitive pension with Sage contributions
• Paid parental leave, inclusive from day one
• Work from abroad for up to 10 weeks a year
• Discounts on tech, travel, gyms and more
• Cycle to Work and EV schemes