Marketing Intern

Supports the UK marketing team by coordinating digital marketing activities, dealer websites, social media, and campaign reporting to increase brand awareness and marketing effectiveness.

Organization Profile

• The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s middleweight motorcycle segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a medium for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

• Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the Interceptor 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Himalayan 450 adventure tourer, the Scram 411 ADV crossover and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles.

• Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them.

• A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.

• Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion.

What will it be like to work for Royal Enfield

• Headquartered in India, Royal Enfield is a multi-geography, multicultural organization that spans across 65 countries in the world. The global leader in the middleweight motorcycle segment (250 750cc), the team at Royal Enfield has been growing consistently, competitively and profitably over a decade now, actively chasing its aim to be a global premium brand from India.

• At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.

• To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.

Job Purpose

• As the Marketing Intern you will report to the Marketing Manager of your region. You will support the team in the coordination of digital activity relating to the UK market, covering dealer websites, national website updates as well as social media to support achieving the targeted increase in brand reach and establishing the brand in the region. You will also support reporting, measuring and analysing the impact of digital marketing activities so as to continuously improve the marketing efficiencies and effectiveness.

Key Responsibilities

Key responsibilities will include, but not limited to:

• Collating and supporting the implementation of dealer Website update requests.

• Supporting the Marketing Manager with national campaigns to be rolled out on dealer websites.

• Working closely with the EMEA team to ensure updates on the national website such as financial service campaigns are delivered on time.

• Managing the upload of news and press releases at national and dealer website level.

• Creating dealer communication and dealer network bulletins as well as managing new asset uploads onto the Dealer Hub.

• Supporting the Marketing coordinator or digital presence at shows and events.

• Working closely with HQ and the EMEA team to activate the localised UK Social Media content plan, in close partnership with the wider UK marketing team. You will be encouraged to be creative and pitch your ideas on how to increase online presence and brand awareness in the market.

• Coordinating the UK Social Media Management and capturing of requirements from key stakeholders in the market.

Network and stakeholders

Internal Stakeholder

• Cross-functional teams in Sales, Marketing, Product Development, Operations, Aftersales, Finance, IT and Human Resources

External Stakeholder

• External partners including consultants and agencies on various projects and programs, and dealer network.

Education

Essential

• English GCSE

• Digital Marketing Diploma, or degree in progress in the field of Business, Marketing or Digital Marketing.

Experience

Essential

• Comfortable to work independently in a dynamic environment.

• Professional personal presentation and manner.

• Strong communication and interpersonal skills.

• Excel and Analytical skills.

• Passion for Digital Marketing

Preferred

• Previous work placements in marketing environments

Certification/ Licensure/ Professional Membership

Essential

• Full UK driving licence

Preferred

• Motorcycle licence

Functional Skills

Skill

• Distribution Channels Support and Analysis

• Financial Acumen

• Influencing

• Market/ Consumer Analysis

• Pipeline Management

• Sales Planning & Forecasting

Behavioral Competencies

• Basic Appreciation - Level 1

• Working knowledge - Level 2

• Fully Operational - Level 3

• Leading Edge - Level 4

• Empowering Leadership

• Customer Advocacy

• Boundaryless Collaboration

• Thinking Unconventional