Marketing Associate

A graduate role managing Raycon’s email, SMS, and post-purchase marketing campaigns to optimize customer retention, drive engagement, and support cross-functional marketing initiatives.

Mission:
We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We’re hiring a Marketing Associate to power up how we connect with millions of customers across email, SMS, and post-purchase experiences. You’ll help shape the lifecycle journey, unlock new insights, and elevate our customer retention game.

Growth:
Profitable with 5M+ customers and expanding across global markets through sharp performance and loyal audiences.

Compensation:
Competitive base salary with progression opportunities based on performance.

Team:
Reports to our CRM Manager. Works closely with Marketing, Creative, E-commerce, and Customer Experience.

Why Now:
Raycon is entering its next growth chapter—moving from a high-velocity DTC brand to a globally recognized lifestyle electronics company. With scale comes the need for sharper CRM strategies and stronger customer connections. This is a hands-on role for someone who wants to build, test, learn, and grow quickly.

You’d Be a Fit If You:

• Are a recent graduate with 0–2 years of experience in marketing, CRM, or e-commerce

• Hold a degree in marketing, communications, business, or a related field

• Love data but think creatively. Left brain meets right brain

• Have experience or familiarity with tools like Klaviyo, Attentive, and Shopify

• Know how to pull insights from customer behavior to improve engagement

• Are curious, self-driven, and have high attention to detail

• Communicate clearly and work well cross-functionally
  Are scrappy, energetic, and excited to take ownership

Key Responsibilities:

• Lifecycle Marketing: Manage lifecycle segments and implement tactics across email, SMS, and post-purchase touchpoints to drive retention and lifetime value

• Calendar Execution: Own the CRM calendar—code, test, and deploy weekly email/SMS campaigns in collaboration with creative and merchandising

• Trigger Optimization: Maintain and optimize automated flows and transactional messages in partnership with the e-commerce team

• Acquisition Support: Drive list growth through smart, data-driven capture tactics across site and landing pages

• Performance Tracking: Monitor KPIs like open rate, CTR, CVR, and CLTV, and translate findings into actionable insights

• CX Alignment: Ensure seamless customer experiences by aligning CRM with site experience and customer service goals

• Cross-Team Projects: Assist with marketing operations and CRO initiatives that impact CRM performance

What Success Looks Like:

• Increased customer retention and repeat purchase rate

• Improved campaign performance across key metrics

• CRM systems are efficient, automated, and constantly optimized

• Calendar execution is reliable, fast, and brand-aligned

• You've contributed to creative and strategic wins across lifecycle

Why Work at Raycon:

• Impact: Your work directly influences how millions engage with the Raycon brand

• Ownership: You’ll own core channels and see the results of your ideas

• Growth: We're invested in your learning and career trajectory

• Team: Grounded, ambitious, and kind coworkers who GSD

Company Values:

• Customer First

• Think Big

• Raise the Bar Every Day

• GSD: Get Sh*t Done

Perks and Benefits:

• 50% team discount on Raycon products

• $1,500 annual L&D stipend + $200 for cultural events

• Team events, March Madness bracket, and more