Graduate Marketing Executive

This entry-level B2B corporate growth scheme focuses on multi-channel lead generation and product positioning, training marketing graduates to build automation sequences, write expert-led content for corporate buyers, and optimize digital campaigns to scale the sales pipeline.

As our Graduate Marketing Executive, you will be the engine for our B2B growth. You will be responsible for developing and executing a multi-channel marketing strategy that builds the iungo Solutions brand, communicates our unique value, and—most importantly—generates a consistent pipeline of high-quality leads for our sales team.

This is a hands-on role perfect for a ‘full-stack’ marketer who can move seamlessly from high-level campaign planning to writing compelling copy and analysing performance data. Your mission is to position iungo as the UK’s go-to partner for businesses looking to solve their technology and productivity skills gaps.

The Role: Your Mission

As our Graduate Marketing Executive, you will be the engine for our B2B growth. You will be responsible for developing and executing a multi-channel marketing strategy that builds the iungo Solutions brand, communicates our unique value, and—most importantly—generates a consistent pipeline of high-quality leads for our sales team.

This is a hands-on role perfect for a ‘full-stack’ marketer who can move seamlessly from high-level campaign planning to writing compelling copy and analysing performance data. Your mission is to position iungo as the UK’s go-to partner for businesses looking to solve their technology and productivity skills gaps.

Key Responsibilities

• Lead Generation: Develop and manage integrated B2B lead generation campaigns (e.g., LinkedIn, PPC, Email, Webinars) designed to attract and capture interest from our target enterprise and public sector accounts.

• Content Marketing: Create compelling, expert-led content (case studies, white papers, blog posts, funding guides) that speaks directly to the pain points of HR, L&D, and Technology leaders.

• Product Marketing: Translate our complex offerings—including accredited courses, bespoke programmes, and government-funded initiatives (like Skills Bootcamps)—into clear, persuasive, and benefits-driven messaging.

• Email & Automation: Own our marketing automation platform. Build and manage nurture sequences, deliver our email marketing calendar, and ensure a seamless flow of MQLs (Marketing Qualified Leads) to the sales team.

• Sales & Marketing Alignment: Work in lock-step with the Head of Sales. Ensure all marketing activities are aligned with sales targets, provide the team with high-quality collateral, and co-develop account-based marketing (ABM) strategies.

• Website & SEO: Manage and optimise the company website (CMS) for lead conversion. Drive our SEO strategy to improve organic visibility for key industry terms.

• Brand & Social Media: Act as a brand guardian, managing our professional social media channels (especially LinkedIn) to build an engaged community and establish iungo as a thought leader.

• Reporting & Analytics: Track, analyse, and report on all key marketing metrics (CPL, MQLs, SQLs, conversion rates) and use data to continually optimise campaign spend and performance.