Multi-Channel Marketer Apprenticeship - Level 3 - Content Marketing

Supports the BBC Content Marketing team in planning and delivering multi-channel campaigns, creating promotional content, monitoring campaign performance and helping audiences discover BBC programmes and services.

COULD A BBC APPRENTICESHIP BE THE NEXT ROLE FOR YOU?

Join us as an apprentice at the BBC to give yourself the opportunity to kick-start your career in a job you'll love. We’re committed to your skills and talent development. You’ll learn on-the-job, developing your knowledge and skills in an area that interests you, whilst working towards your apprenticeship qualification with one of our learning providers. 

WHY JOIN THIS SCHEME?

The BBC’s reach spans TV, radio, online, and beyond, and our marketing teams make sure every audience knows where to find the stories they love. As a Multi-Channel Marketer apprentice, you’ll learn how to plan, create, and deliver campaigns across digital, social, and traditional platforms, helping us connect with millions of people every day.

Are you passionate about content, proactive and eager to learn about marketing? If the answer is ‘yes’ our Multi-Channel Marketer Level 3 Apprenticeship is for you!

Want to find out more? Watch recordings from our webinar series on our Life at the BBC YouTube playlist to learn more about this scheme and other opportunities we offer, and hear from current apprentices about their experiences.

WHY JOIN THE TEAM?

The Content Marketing team at the BBC are responsible for marketing some of the best loved content brands in the UK. It’s a huge portfolio of brands including Traitors, Strictly, Race Across the World, Glastonbury, World Cup, Wimbledon, The Apprentice, Line of Duty, Radio 1 through to Radio 6 Music and more. Essentially if it exists on iPlayer or Sounds, the role of Marketing is to help audiences discover the more relevant content for them to enjoy.

The Marketing team decides who we want to tell about this show, the Creative team develops the adverts and messages, and the Media team work out the best places to put those adverts so that audience actually sees them.  So you’ll be working with an amazingly talented bunch of experts devising marketing campaigns that drive audiences to watch and listen to our content!  

You’ll learn all about how we plan campaigns across these media channels and that different channels need different types and formats of creative, also that campaigns need to be coordinated and legally compliant. You’ll also learn how we use data to research the audience, review our competitors and measure success. 

YOUR KEY RESPONSIBILITIES AND IMPACT

As a Multi-Channel Marketer (MCM27) apprentice, this is hands on chance to learn, grow, and contribute – you will:  

• Work with a BBC team to develop and deliver campaigns relevant to that team. 

• Contribute to the creation of brilliant content which will helps audiences engage with the BBC 

• Potentially analyse performance data to see what’s working, and help improve future campaigns. 

• Support the team with scheduling and campaigns, ensuring they are kept on track 

• Learn tools, techniques and strategies that contribute to world class marketing! 

You’ll study for your industry recognised apprenticeship qualification, learning both on and off the job.  This means you’ll spend at least one day a week studying for a Level 3 Multi-Channel Marketer apprenticeship with our learning provider, using its virtual delivery platform.      

YOUR SKILLS AND ELIGIBILITY

We’re interested in your passion for working at the BBC and your enthusiasm for delivering world-class content and operational excellence to our audiences. We’re not focused on your qualifications; instead, we look for potential and offer you the opportunity to apply your transferable strengths and experience to work in different ways. 

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply: 

• Motivation - We want to see people who are passionate and curious about the BBC’s content, and what drives you to build a career in media marketing.  

• Creativity - If you are full of fresh ideas and eager to bring new perspectives to our marketing, we are keen to see how you’d bring that spark to the team!  

• Collaboration – Tell us about your ability to work well with others to reach a common goal. 

• Organisation – Hopefully you have a sharp eye for detail and the fundamental organisation needed to keep campaigns on track! 

• Adaptability – We’re looking for candidates with an ability to adapt to changing circumstances and working in uncertain situations! 

ELIGIBILITY CRITERIA

To be eligible for an apprenticeship at the BBC, you must: 

• Be 18 years old or over by the time the apprenticeship begins in September 2027 

• Have lived in the UK continuously for the last 3 years prior to the start of the apprenticeship 

• Be legally eligible to work full-time in the UK for the entire duration of the apprenticeship 

• Not currently be enrolled in another apprenticeship programme, whether with the BBC or another organisation 

 To apply for this scheme, you must also: 

• Not already hold a qualification in the same subject area (Marketing) at the same or a higher level than this apprenticeship. If you have a Marketing degree (the equivalent of Level 6), or a Marketing qualification at or above Level 3, you are not eligible for this role.