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A graduate-friendly Marketing Data Analyst role at AO, using data analysis and reporting to optimise marketing performance, influence business decisions, and improve commercial outcomes.
About The Role
At AO, our customers are at the heart of everything we do. Behind every great customer experience is great data, and that's where you come in.
You'll turn data into meaningful insight that helps us make smarter decisions, improve performance, and maximise the return on our marketing investment. Working across digital and offline marketing channels, you'll provide commercial analysis that helps shape strategy, uncover opportunities, and drive business performance.
No two days are the same. From owning regular performance reporting to carrying out deep-dive analysis and solving ad hoc business challenges, you'll play a key role in helping our marketing teams deliver against ambitious targets.
Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together.
Here's What You Can Expect To Be Doing
Owning and developing reporting across our digital and media marketing channels, tracking key KPIs and sharing actionable insights with marketing and commercial teams.
Analysing large and complex datasets to identify trends, opportunities, and areas for improvement.
Providing commercial insight to support marketing decision-making, ensuring activity delivers the best possible return and contributes positively to business performance.
Translating data into clear recommendations that influence stakeholders across the business.
Supporting a range of marketing channels and business units with both regular reporting and ad hoc analysis.
A Few Things About You
Has a degree in Maths, Statistics, Economics, Accounting, Business or a related discipline
Loves working with data and using it to influence decisions.
Can confidently analyse large datasets, with strong Excel skills.
Understands digital and offline marketing channels and how they contribute to commercial performance.
Communicates insights clearly and can bring stakeholders on the journey.
Isn't afraid to question assumptions and suggest a better way of doing things.
Brings energy, resilience and a hands-on approach to solving problems.
A Bit About Us
We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.
But we’re more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it’s the exact same for our AOers too.
We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you, YOU.
Our Benefits
Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.
Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
Discounts; exclusive discounts across our product range.
Family leave; Enhanced Maternity, Paternity and Adoption leave.
Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!
How to apply
Apply directly through the company website. Clicking the link below will open the application page in a new window.

Location: Bolton, UK
Industry: Retail
When our customers have a smile on their face, we know we’ve done a good job and that’s at the heart of everything we do. It’s safe to say we’ve put lots of smiles on our customers’ faces! We have more 5* Trustpilot reviews than any other UK electrical retailer! Which means we’re rated ‘Excellent’ from over 700k customer reviews! We’re known for helping our customers brilliantly in the moments that matter, and that’s all down to our amazing AOers. AOers are the kind of people you want in life, not just in work. We’re fun, massively driven, we encourage one another, and we do the right thing. We’re always comfortable being our authentic selves and we make sure everyone else feels the same. Our mission is to be the destination for electricals and we’re super focussed on achieving that together. But don’t just take our word for it – our reviews and survey results speak for themselves! Giving you the right tools to be the best version of yourself so you can drive your career forward, matters. We know everyone learns in their own way, that’s why we have a whole heap of options and support to get you there. If you’re eager and have plenty of drive, you’ll find a whole world of development at your fingertips with us. To us, doing the right thing is part of who we are. We spread joy to customers, support causes our AOers are passionate about, and we’re green in more ways than one. We offer MAD (Make A Difference) days so every year, AOers can go ‘MAD’ swapping two days at their desk for two days out in the wild doing good. We’ve grown a lot in the last 25 years from a £1 bet to a big business. Over a drink in a Bolton pub, our CEO John Roberts bet his friend that there was a better way for people to buy electricals online, and since we’ve hit some pretty big milestones! If a £1 bet in the pub between two friends can become the “UKs most trusted electrical retailer”, imagine what else can be achieved when we we’re together!
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