A graduate-friendly Marketing Assistant role supporting B2B technology marketing campaigns, content creation, email marketing, CRM systems, and customer engagement with progression into a Marketing Executive career path.Job SummaryWe are seeking for an organised and motivated Marketing Assistant to join our marketing team. This role is ideal for a recent graduate or someone with up to 1-2 years of experience who is looking to build a broad foundation in B2B marketing in the technology sector. The role is designed as a development position, with clear progression to a Marketing Executive role as skills and experience grow.Key ResponsibilitiesMarketing Campaign and Content SupportWork with internal product specialists to gather content and turn this into blogs and website content.Help plan and maintain content schedules for website, email and social media, sharing these with the sales team.Support the creation and distribution of newsletters and regular customer communications.Assist with the production of recurring video content such as webinars and training videos.Help keep website content up to date using WordPress.Email Marketing and Customer JourneysSupport with the writing of content for email marketing.Build and manage email campaigns and customer journeys using eMarketeer.Support warm-up journeys for new prospects and re-engagement journeys for existing customers.Assist with onboarding email communications for new customers.Maintain accurate contact data, lists and preferences in line with data protection requirements.Reporting and InsightProduce regular reports on email campaign performance and website activity.Highlight simple insights and opportunities to improve future marketing activity.Sales and Onboarding SupportSupport the creation and updating of customer onboarding packs.Contribute ideas to improve the onboarding process and customer experience.Help organise and maintain marketing collateral for sales teams.General Marketing SupportAssist with social media planning and scheduling.Support the sourcing and organisation of branded merchandise.Undertake general marketing administration and coordination tasks as required.Learning and DevelopmentYou will be supported with training and development across key marketing systems and tools, including SuperOffice CRM, WordPress, eMarketeer, Adobe Photoshop and basic video editing tools. As you develop, you will gradually take ownership of campaigns and activities, progressing towards a Marketing Executive role.Skills and ExperienceEssential Skills and ExperienceStrong written communication skills and attention to detail.Good organisational skills and ability to manage multiple tasks.Willingness to learn new tools and marketing techniques.Comfortable using Microsoft 365 applications.Interest in technology of all kinds will be a definite advantage, due to the role and industry.Practical marketing experience, this could be:1-2 years practical experience, preferably in a B2B environment.A degree in marketing, communications or a related discipline.Practical experience such as a completed marketing internship or apprenticeship.Note: Applicants with no marketing experience will not be considered.Desirable Skills (not essential)Exposure to email marketing or marketing automation tools.Basic knowledge of CRM systems.Experience with WordPress, design or video editing tools.Basic knowledge of SEO, social media advertising or PPC.Experience of helping to organise webinars, trade shows or customer events.Personal AttributesSelf-motivated, eager to learn and keen to develop a career in marketing.Collaborative team player with a positive attitude and strong interpersonal skills.Customer-focused with a genuine interest in how technology helps businesses work smarter.Able to work independently when required, using initiative to move tasks forward.
Posted 4 days ago
