This role focuses on executing 360° go-to-market strategies and product launches for the Beauty category, utilizing data-led insights and cross-functional collaboration to drive brand growth and commercial performance in the GB&I market.About us:Dyson is a global, premium technology company renowned for its engineering, innovation, and design excellence. As part of Dyson’s GB&I organisation, you will join a fast-paced, collaborative marketing team focused on delivering outstanding brand and commercial performance across the Beauty category.About the role:Within the GB&I Beauty Marketing team, you will support the Product Marketing function to help define, execute, and optimise the marketing strategy across the GB&I market. You will work closely with cross-functional teams to ensure impactful product launches, strong in-market execution, and data-led decision-making.Key responsibilities:Execute marketing plans and Go-To-Market (GTM) initiatives for the Beauty category to drive sales growth, increase market share, and strengthen brand equity.Support the end-to-end delivery of 360° product launches, working closely with internal stakeholders including CRM, Media, Digital, Retail, PR, Influencer Marketing, Affiliates, and Field Sales.Contribute to campaign planning across online and offline touchpoints, ensuring brand consistency and premium execution.Collaborate closely with global marketing teams to adapt central marketing assets for the GB&I market, ensuring alignment with brand guidelines, accurate localisation, and product messaging.Manage creative briefs and support content development across campaign assets, product pages, retail materials, and training tools.Coordinate with external agencies (creative, media, retail activation, merchandising) to ensure high-quality and timely execution.Help ensure consistent brand storytelling and execution across channels in line with Dyson’s premium positioning.Define, monitor, and analyse key performance indicators (KPIs) for Beauty marketing initiatives, including launch performance, campaign effectiveness, sell-out, and media performance.Support ROI measurement and post-campaign analysis, providing insights and recommendations to optimise future activity.Analyse consumer, category, and channel data to identify trends, opportunities, and performance gaps.Maintain and update dashboards, reports, and presentations to support stakeholder decision-making.Conduct ongoing market and competitor analysis within Beauty across GB&I, tracking product innovations, pricing, promotional activity, and media presence.Monitor category and consumer trends to identify potential risks, opportunities, and white spaces for the Beauty portfolio.What you’ll gainHands-on experience within a premium, fast-growing Beauty category.Exposure to international and cross-functional teams.Strong grounding in data-led marketing, performance measurement, and commercial decision-making.The opportunity to make a tangible contribution to high-profile product launches and campaigns.Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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